Digital: Strategist. Trainer. Speaker. Journalist
I help people and businesses resolve the digital issues holding back
development, growth and ultimately, profits.

Consulting & Training

I get it. Digital marketing can be confusing. Working with developers can be frustrating.

The word digital seems omnipresent and that's before buzzwords and jargon start making an appearance. SEO / SERP / SEM / UX anyone?

But it doesn't have to be like that.
I've been working with companies and individuals for almost 15 years on three continents helping define digital strategies, improve social media and marketing ROI, build fantastic websites and increase customer engagement.
If you're currently facing a roadblock in your business or need to improve your online presence, get in touch with me today and let's finish what you started!

Services

"No problem can be solved from the same level of consciousness that created it." - Albert Einstein

Sometimes the biggest problem is figuring out what the actual problem is. If you’re going around in circles wondering why your business or audience aren't growing as fast as you want, it's time to get help.


How I can help:

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design. - Tim Berners-Lee

Whether you're looking to launch your first website or need to grow or refresh your business's current one, I'll help you make the right decisions in line with your needs and resources. From choosing the right CMS platform and server to finding the best designers and developers for you, we'll work together to ensure the entire process is enjoyable and successful.


How I can help:
Business requirement assesment
Proposal evaluations
RFP development (invitation to tender)
Website project management
Copywriting

Without continual growth and progress, such words as improvement, achievement, and success have no meaning. - Benjamin Franklin

In a few, rare cases the size of the audience doesn't matter. For most of us, however, size, followed immediately by the quality of our audience is, indeed important. In fact, it matters so much that marketing is where we spend a huge chunk of our resources. The question is, are you spending your time and money wisely? Are you communicating to the right audience on the right channels and most of all, are your efforts achieving your goals?


How I can help:
Target audience identification (avatar, digital personae)
Paid advertising
Content marketing
Social media strategy & management
Email campaigns

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. - Jack Welch

If you feel you and/or your team are not up to speed with the latest and most efficient way to incorporate digital marketing into your business, let's work together to fix that. I deliver customised training courses on subjects such as digital strategy, SEO, copywriting, social media and paid advertising with immediately actionable steps for you to apply.


How I can help:
Tailored team half- and full-day training sessions
Individual executive coaching
Corporate packagesg
Speaking engagements

Journalist & Broadcaster

Aside from working with clients to build their brands and businesses, I put my professional training as a multimedia journalist to use as a freelance reporter and broadcaster working with publications and networks around the globe. Check out my full portfolio.
Press

Working with Angelina is...

July 17, 2017
Website Analytics

What are you doing with your web analytics?

Someone once said that simply installing a web analytics tool is like buying a pair of high-tech trainers to help you run a marathon. And then […]
July 13, 2017
digital marketing podcasts

6 outstanding digital marketing podcasts I never miss

I rarely wear big necklaces anymore. I used to until the advent of Bluetooth headphones which now occupy prime shoulder real estate. Although I occasionally use […]
May 26, 2017
Digital Natives Shopping

Are digital natives responding to luxury brands?

Age, education, geography and income are the traditional demographic tags products are designed, priced and marketed for. Baby Boomers, Gen X, Millennials and Gen Z were […]
July 17, 2015
Email marketing tips

Email marketing checklist for success

Email marketing campaigns are a fantastic opportunity to connect with your customer base and build up brand loyalty and awareness. They can be a tricky beast, […]
October 8, 2013
Hong Kong Shopping

Hong Kong’s reluctant approach to online shopping

With its modern skylines, neon lights, expensive brands and constant construction many visitors get the feeling Hong Kong is an incredibly modern city. While it is […]